It is Playboy’s mission to create a culture where everyone can pursue pleasure. Since 1953, Playboy has shone a light on the most important thinkers, newsmakers, and personalities – a platform for new ideas and diverse perspectives. With over 66 years of experience, Playboy remains the original lifestyle brand. It is a brand with one-of-a kind cultural influence, captivating celebrities and consumers alike. Today, the Playboy business encompasses leading content, high-profile collaborations, important causes and unrivaled experiences. Playboy’s impact is global – with over 97% global unaided awareness, Playboy generates over $3 billion in global retail sales and distributes products in over 180 countries worldwide.
Countries where we sell products
Global unaided brand awareness
In top 40 global licensors