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CAA Brand Management is the licensing and consumer products division of Creative Artists Agency, the world’s leading brand, entertainment and sports agency.
Our Approach
We consider ourselves an extension of your team, not just your service provider. We take a client-centered, collaborative approach to every partnership, treating your brand as if it were our own.
Fewer, Bigger, Better
Lead with Strategy
Work with the Best
Drive Innovation
News
Product Launch
Fragrances inspired by Bob Marley’s legacy of peace, love, & unity
Product Launch
Coca-Cola and Spanish eyewear brand OPTIM launched an 80-model collection
Product Launch
The Huckberry x Ford collection pays tribute to Ford’s enduring legacy
Product Launch
The Peninsula Hotels and Miffy celebrate spring together in Shanghai
Our Clients
Anheuser-Busch
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Artestar
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Bob Marley
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Bobcat
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Bugatti
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Coca-Cola
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Dr. Seuss
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Draper James
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Ford
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Formula 1
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Hasbro
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Iconix
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Global Network
Our unmatched network of 25 global offices enables us to build thriving businesses in partnership with thousands world-class manufacturers and retailers, fostering growth and delivering exceptional results on a global scale.