CAA Brand Management helps brands of all shapes and sizes expand into new consumer product categories, experiences and territories. A division of Creative Artists Agency, CAA Brand Management has a powerful global network spanning 19 countries.
CAA Brand Management functions as an extension of your team. We’ll lead your consumer products programs with a deep-rooted understanding of your brand values and business objectives while protecting your brand as if it was our own.
Developing consumer led, brand-building programs, using systematic data-driven insights.
Creating innovative programs that harness relevant consumer trends and ensure memorable, breakthrough products.
Leveraging our local knowledge and relationships in 19 countries to establish best-in-class partnerships.
Linking the IP owner and the licensed partner or retailer to ensure collateral aligns with the brand’s values and visual identity.
Overseeing the partnership process from ideation to execution while maximizing ROI for the client.
Utilizing bespoke software for contract management, compliance, financial forecasting and revenue collection.
CAA Brand Management’s team is perfectly in tune with markets around the world, helping us to create meaningful brand extensions with long-term value — occasionally in places you’d least expect.
Our speciality lies in building brands — either from the ground up, or perhaps when new creative energy is required to take them to the next level. By taking the time to fully integrate with our clients, we’re in the optimal position to discern the possibilities, identify the marketable touchpoints and create programs that add long-term value.
CAA Brand Management’s network consists of five global hubs and a presence in 19 different countries, allowing us to work around the clock for our clients. So drop us a line any time.
