CAA Brand Management functions as if part of your own business. We combine a strategy-led approach and deep-rooted understanding of your objectives, to translate your brand DNA into meaningful licensing programs and rewarding partnerships. Our valuable network of licensees, retailers and bespoke financial and legal support, ensures that your brand is protected and elevated by our comprehensive services.
CAA Brand Management relies on consumer and market insights to inform and guide our approach. Using systematic data-driven planning, our Strategy & Insights team assists in developing profitable, brand-building programs, to bring the right products to the right markets at the right time.
Our Creative team harnesses relevant market and consumer trends to ensure breakthrough products that stay authentic to the brand. Our integrated design service helps your business create timely and considered concepts that stand out in the marketplace.
Our Business Development team has experience prospecting and negotiating deals in every product category. By leveraging long-standing licensee and retail relationships in 20 countries, we can bring you the most commercial, strategic, and best-in-class partnerships globally.
Our Product Development team manages product and marketing approvals processes from initial concept to product launch. We act as the link between you, the IP owner, and the licensed partner or retailer to ensure the end result and final collateral aligns with your brand values and visual identity.
Our Brand Management teams oversee a client’s entire program. The team organizes and manages the brand extension process from ideation to execution, acting as a liaison between the all stakeholders to maximize ROI for our clients.
Our Business Affairs and Finance teams utilize bespoke software for contract management, compliance, financial forecasting and revenue collection. We collect data that allows for detailed analytics at the SKU, category, retailer, licensor, and brand level.