Peter Rabbit was first published in 1902, and has never been out of print since. Having sold over 45 million copies and available in 45 languages, it is the oldest licensed literary property, with the first product launched in 1903. Combined, the sales of all 23 of Beatrix Potter’s original tales is in excess of 250 million copies. CAA Brand Management is the licensing agent for Peter Rabbit, representing China, Hong Kong, Macao, Singapore, Malaysia, Indonesia, Philippines, Thailand, South Korea, Myanmar, Cambodia and Vietnam.
AVAILABLE IN 45 LANGUAGES
AWARENESS IN THE UK AMONG BOOK BUYERS