Red Bull Racing is defined by an unrelenting desire to win. Not only races, but championships too. In doing so, Red Bull Racing aims to be the most ambitious and innovative team in Formula One, exciting fans both on and off the track. Oracle Red Bull Racing consumer products supports the team’s mission through highly desirable products that engage fans and yet-to-be fans alike, bringing them into the technologically advanced world of Red Bull Racing.
LARGEST SOCIAL FOLLOWING OF AN F1 TEAM
MEDIA IMPRESSIONS PER YEAR
FORMULA 1 WINS
Oracle Red Bull Racing content receives over 1.7 billion impressions per year. We help our partners to tell their stories through our team and tailor the message to our audience in order to be as impactful as possible.
We know consumer brands because we are one of the most revered in the world. Whether a Partnership is structured around growing brand awareness, increasing business or a licensing programme, our team of experts have experience, knowledge and resource to maximise your return-on-objectives, to create a mutually beneficial brand alliance.
Oracle Red Bull Racing are investing heavily in a full-functional CRM team, going live from 2021; the only Team in F1 to invest in such depth. Alongside our marketing insights agency, Oracle Red Bull Racing commit to working with partners, profiling our fanbase and advising on the most impactful content to target key demographics throughout the year, to yield revenue uplift and measurable ROI. The unique content supports the impact of each mail-shot.