Following a handful of teasers, French tennis brand Lacoste and Minecraft, the best-selling video game in history, are linking up for Spring/Summer 2022 with a unique collaboration designed to build bridges between two alternative worlds.
Piece collection
Week campaign
Launch countries
Retail partners
Officially unveiled at an event in Paris, the two have come together to explore both the virtual and the real, focusing on the uniqueness of each and finding a way to better celebrate them. The apparel collection merges the codes of both brands by dressing Lacoste staples such as polos, sweatshirts and caps with pixelated Minecraft-esque iterations of its archetypal crocodile motif.
