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Miffy x Ledin

Dick Bruna’s cute and timeless white bunny Miffy celebrated her 65th anniversary in 2020. Celebrations in China started with a fashion collaboration with Ledin, a teenage label within Peacebird Group known for its minimalist design and fresh modern appeal. The summer collection echoes Miffy’s ‘Less is more’ philosophy, bringing color and fun to Gen-Z shoppers.

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Anniversay celebration capsule

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Stores in china

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Social media reach

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Target age


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