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League of Legends x AAPE

Riot Games and AAPE BY *A BATHING APE® collaborated on an apparel collection called AAPE BY *A BATHING APE® X LEAGUE OF LEGENDS. A unisex streetwear-inspired fashion program was designed to amplify TRUE DAMAGE music moments with emphasis on identity and self-expression. League of Legends and AAPE BY *A BATHING APE® are also proud to present True Damage Yasuo Prestige Edition, an in-game skin designed between the two creative teams, for players and fans globally.

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Hashtag mentions on Weibo

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Fashion essentials online and in store

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Degree marketing campaign

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In game prestige points

The collaboration came with a 12-piece capsule fashion essentials, and TRUE DAMAGE Yasuo Prestige Edition skin (in-game skin), taking inspiration and designs from the capsule collection. From the skin to the individual pieces of clothing, every element of this partnership felt organic. Additionally, an exclusive t-shirt of True Damage Yasuo Prestige Edition was made available.

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CAA Brand Management’s network consists of five global hubs and a presence in 19 different countries, allowing us to work around the clock for our clients. So drop us a line any time.

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