Our work

Jelly Belly x Reebok

Global athletic footwear and apparel giant Reebok has partnered with beloved candy maker Jelly Belly Candy Company to develop a line of footwear featuring notable silhouettes for adults and children. Delivering some serious eye candy, the line is inspired by the extensive collection of Jelly Belly’s gourmet jelly bean flavors.

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Impressions leading up to launch

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Notable silhouettes for Adults + Children

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Reeboks F&B partnership

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Hours for the Instapump to sell out