Our work

Coca-Cola x Peacebird

CAA Brand Mangement worked with Coca-Cola, one of the most iconic beverage brands, to expand beyond its core category and engage with the world’s youth through fashion. A collaboration with Peacebird, one of the most influential Chinese street fashion brands, built engagement and experience amongst Millennials through a pop-up store concept.

The collaboration translated the soda brand perfectly into apparel, shifting Coca-Cola’s image from an FMCG brand to a lifestyle brand, and winning them a LIMA award. For Peacebird, not only has the company enlarged its target audience and generated incremental sales, but it has now also entered into a new era of the “collaboration economy”.

GET IN TOUCH

CAA Brand Management’s network consists of five global hubs and a presence in 20 different countries, allowing us to work around the clock for our clients. So drop us a line any time.

 

T: +1 424 288 2000

 

E: [email protected]