Coca-Cola Global Licensing partnered with PUMA for a nostalgic collaboration that celebrates the special heritage of both brands. The collection encompasses both apparel and footwear, including classic PUMA silhouettes like the T7 tracksuit, the recently released Slipstream sneaker, and finished with a retro color palette and Coca-Cola’s classic pinstripes on select items.
The collection’s first drop includes co-branded wardrobe essentials such as hoodies and shorts, as well as a range of graphic T-shirts, plus items like the Relaxed Polo. On foot, drop one focuses on the Slipstream sneaker, a court classic that brings ‘80s basketball to the modern-day. Drop two introduces several new apparel styles, plus an expanded selection of footwear including two refreshing takes on the Rider FV sneaker, PUMA’s very first jogging shoe.
Drop one of the PUMA x Coca-Cola 2022 collaboration is available starting 11 August 2022 from www.PUMA.com and select retailers. Drop two will be released later in 2022, be sure to follow @PUMA to learn more. This was a huge team effort which started early 2021. Led by Licensing cross functional team. Great partnership with many OUs and bottlers around the world to amplify in local markets.
