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On August 17, 2023, Madewell launched a limited-edition product collection inspired by the original 70’s Ford Bronco lifestyle online and in select Madewell Men’s stores. Madewell and Ford’s collaboration united Madewell’s denim expertise with Ford’s storied history. Rooted in denim and 70’s racing silhouettes, the capsule drew inspiration from Baja California Bronco racers.
The collection featured 7 total silhouettes highlighted by Madewell’s signature 1991 Jean in a custom Bronco wash that included vintage Ford details on the back patch and front button. The collection enjoyed full-channel marketing support as a lead story for Madewell Men’s across Madewell’s website, email and social media as well as via influencer seeding.