Global athletic footwear and apparel giant Reebok has partnered with beloved candy maker Jelly Belly Candy Company to develop a line of footwear featuring notable silhouettes for adults and children. Delivering some serious eye candy, the line is inspired by the extensive collection of Jelly Belly’s gourmet jelly bean flavors.
Impressions leading up to launch
Notable silhouettes for Adults + Children
Reeboks F&B partnership
Hours for the Instapump to sell out
Jelly Belly’s unique flavors are represented in the shoe’s bold colors and illustrated on the sockliners of each model. The shoes even incorporate a literal representation of Jelly Belly’s signature sweetness by using a sustainable bio textile that is sourced from sugarcane.
