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Together with Grafflex, a famous print artist, we introduced Sesame Street to the public and provided an exhibition and experience space for fans through the offline pop-up space of Musinsa, No.1 fashion platform/brand in Korea.
During the 8-day (13th-22nd of Oct) event, Elmo prints were sold out in 45 seconds, more than 10,000 photos films were printed in prepared photo booths, and media coverages hit over 80 by famous online magazines, influencers, and fashion bloggers. Taking advantage of this momentum, they are planning expanded exhibition in February next year.