Formula 1® racing began in 1950 and is the world’s most prestigious motor racing championship, as well as the world’s most popular annual sporting series. As the pinnacle of Motor Racing for over 70 years, F1® is the most Technologically Advanced Sport in the World. F1 attracts the most prestigious manufacturers, top engineers, influential Brand Partners and world class Drivers, engaging with fans throughout the year in Major Global Markets. With over 500 Million global fans, 22 races in 21 countries (2x in the US) across 5 continents, Formula 1® is one the fastest growing major global sports on digital and social media, and has set a key tone of voice to lead the way for championing diversity within the motor racing industry. Furthermore, F1 announced a sustainability initiative to accelerate achieving neutral goals of, zero waste and zero carbon emissions by 2030.
GROWTH IN 2021
ENGAGEMENTS IN 2021