CAA Brand Management has worked with Coca-Cola for over 10 years, consistently delivering double digit year-on-year growth. Our local teams work directly with Coca-Cola’s licensing team to develop go-to-market initiatives that ensure we optimize global strategies while meeting local consumer demand. The Coca-Cola Company’s Licensing and Retail division manages a range of lifestyle products including apparel, accessories, gifts, collectibles, beauty and home goods. Partnering with retailers in over 160 countries around the world, Coca-Cola-licensed merchandise supports immersive brand experiences and creates touchpoints between conhe company’s brands. With teams working around the world, partnering with best-in-class agencies and building strong partnerships with licensing partners, influential fashion partners and designers, the team helps build brand equity by interpreting The Coca-Cola Company in new and relevant ways, maintaining the brand’s status as an icon of pop culture.
LENGTH OF THE PROGRAMME
GROWTH SINCE 2010
LICENSEES GLOBALLY
