CAA Brand Management functions as an extension of your team. We’ll lead your strategic partnership or licensing program with a deep-rooted understanding of your brand values and business objectives while protecting your brand as if it was our own. For over 30 years, we’ve worked with the world’s leading manufacturers, wholesalers and retailers to elevate and amplify our clients’ brands.
CAA Brand Management relies on consumer and market insights to inform and guide our approach. Using systematic data-driven planning, our Strategy & Insights team assists in developing profitable, brand-building programs, to bring the right products to the right markets at the right time.
Our Creative team develops innovative programs that harness relevant market and consumer trends to ensure breakthrough products that stay authentic to the brand. Our integrated design service helps your business create timely and considered concepts that stand out in the marketplace.
Our Business Development team has experience prospecting and negotiating deals in every product category. By leveraging long-standing licensee and retail relationships in 19 countries, we can bring you the most commercial, strategic, and best-in-class partnerships.
Our Product Development team manages product and marketing approvals processes from initial concept to product launch. We act as the link between you, the IP owner, and the licensed partner or retailer to ensure the end result and final collateral aligns with your brand values and visual identity.
Brand Management oversees a client’s entire program. The team organizes and manages the brand extension process from ideation to execution, acting as a liaison between the IP owner, license partner and retailer to maximize ROI for our clients.
Our Business Affairs and Finance teams utilize bespoke software for contract management, compliance, financial forecasting and revenue collection. We collect data that allows for detailed analytics at the SKU, category, retailer, licensor, and brand level.
CAA Brand Management’s network consists of five global hubs and a presence in 19 different countries, allowing us to work around the clock for our clients. So drop us a line any time.
