Jelly Belly x Reebok

Global athletic footwear and apparel giant Reebok has partnered with beloved candy maker Jelly Belly Candy Company to develop a line of footwear featuring notable silhouettes for adults and children. Delivering some serious eye candy, the line is inspired by the extensive collection of Jelly Belly gourmet jelly bean flavors.

Jelly Belly‘s unique flavors are represented in the bold colors on the shoes as well as illustrated on the sockliners of each model. The shoes even incorporate a literal representation of Jelly Belly’s signature sweetness by using a sustainable bio textile that is sourced from sugarcane, the same plant used to create sugar, which makes for some truly sweet kicks.

The Reebok x Jelly Belly footwear collection is available now on in unisex sizing.