Jaguar Land Rover

CAA-GBG and Jaguar Land Rover, the U.K.’s largest automotive manufacturer, has announced a long-term partnership. Under the agreement, CAA-GBG will be responsible for lifestyle and consumer product development worldwide for Jaguar and Land Rover.

“We are excited to be working with CAA-GBG to build our consumer product offering globally; the team have brought a high level of strategic thinking to the program development, ensuring our brands’ DNA remain at the core of everything we do,” says Joe Sinclair, branded goods and licensing manager, Jaguar Land Rover.

“Jaguar and Land Rover are known all over the world for their unparalleled performance and design,” says Perry Wolfman, chief executive officer, CAA-GBG. “Jaguar has embodied automotive luxury for 80 years with its award-winning saloons, sports cars and SUVs. Land Rover is synonymous with outdoor adventure and the urban lifestyle and its family of authentic 4x4s offer superior capability along with beautiful design. We very much look forward to leveraging our expertise and global resources to build on these brands’ respective heritages to help them grow their consumer audiences and businesses in exciting new ways.”